Thoughts on AI simulation, product updates, and research insights.
New research shows value profiles predict individual preferences better than demographics. Here's what that means for AI-powered marketing.
Conformity bias distorts focus group feedback in predictable ways. Here's what five peer-reviewed studies reveal about the problem—and what alternatives exist.
Most teams test 2-3 message variants and call it a day. Here's how to test dozens of messaging options affordably using Virtual Voices.
Anthropic researchers discovered a neural 'axis' that controls AI personality. Here's what it means for anyone building with LLMs.
New research reveals that advanced reasoning models succeed by simulating internal debates among diverse perspectives, not by simply computing more steps.
AI-powered ad testing for AI-generated creative: 6-question preflight checklist + comparison of creative pre-testing tools (Kantar, System1, Chorus).
AI video analysis explained: how Chorus evaluates attention, pacing, brand presence vs System1. See a real Coinbase ad breakdown with 8-dimension audit.
AI ad pre-testing explained: Quick-check uses synthetic personas for predictive creative testing. See a real Coinbase ad report with scores, issues, and fixes.
Synthetic focus groups explained: how AI focus groups with synthetic respondents evaluate your creative, what's in a Chorus report, and why the output beats traditional research.
Compare AI creative testing tools: Chorus offers AI scoring (Quick Check), synthetic focus groups (Focus Group), and creative audit (Analysis) for ad pre-testing. See how it compares to Kantar and Zappi.
Fast marketing research with synthetic respondents: use a 3-2-1 loop for rapid creative testing instead of waiting weeks for traditional panels and focus groups.
Testing Kits are creative testing tools with pre-configured scoring rubrics for ad pre-testing and content evaluation. Run AI creative tests in one click.
What are synthetic respondents and AI personas for marketing? Virtual Voices are synthetic personas that evaluate ads and content. See how synthetic users work for creative testing.