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Real evaluations and research — from ad campaigns to academic studies

Coinbase Everything is Fine video ad evaluation showing segment-level score breakdown
Evaluation

Coinbase 'Everything is Fine' Video Ad - Quick Check Report

Mar 11, 2026

Quick Check evaluation of Coinbase's satirical musical ad. Segment-level scoring shows attention capture at 90/100 but flags weak persuasion at 34/100.

  • Exceptional attention capture (90/100) through satirical musical format
  • Critical weakness in message persuasion (34/100) - no proof or objection handling
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Coinbase musical theater video advertisement screenshot
Audience Panel

Coinbase Video Advertisement - Focus Group Research

Mar 11, 2026

Audience panel research on Coinbase's musical theater crypto ad. 7 perspectives, 32 questions, 7.1/10 overall score. See what resonated and what fell flat.

  • Overall score 7.1/10 with 86% positive/very positive sentiment
  • Brand differentiation and memorability scored highest (8.4-9.0/10)
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Gillette We Believe The Best Men Can Be advertisement screenshot
Audience Panel

Gillette 'We Believe' Advertisement - Focus Group Research

Mar 11, 2026

Audience panel on Gillette's 'We Believe' toxic masculinity ad. 9 perspectives, 35 questions, 6.4/10 overall. Strong message clarity, weak conversion pathway.

  • Overall score 6.4/10 with deeply polarized sentiment — 44% negative, 22% very positive
  • Brand recall (9.5/10) and message clarity (9.0/10) scored highest — everyone remembers it, everyone understands it
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Hims & Hers Super Bowl commercial 'Sick of the System' screenshot
Audience Panel

Hims & Hers Big Game Commercial - Focus Group Research

Mar 11, 2026

Audience panel on Hims & Hers' 2025 Super Bowl ad 'Sick of the System.' 12 perspectives, 29 questions, 6.7/10 overall. Strong emotional impact but trust concerns.

  • Overall score 6.7/10 with 50% positive, 17% neutral, 33% negative sentiment
  • CTA visibility near-perfect (9.5/10) - brand impossible to miss
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SVEDKA 'Shake Your Bots Off' Super Bowl 2026 AI-generated robot advertisement screenshot
Audience Panel

SVEDKA 'Shake Your Bots Off' Super Bowl 2026 - Focus Group Research

Feb 25, 2026

Audience panel on SVEDKA's Super Bowl AI robot ad. 8 perspectives, 27 questions, 5.7/10 overall. Uncanny valley undermines trust despite near-perfect brand recall.

  • Overall score 5.7/10 — near-perfect brand recall (9.3) but critically low emotional resonance (3.7)
  • Uncanny valley effect universal — every persona experienced discomfort at robot faces, drinking sequence, and sparking ending
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Creative analysis of Gillette We Believe The Best Men Can Be advertisement
Analysis

Gillette 'We Believe' Advertisement - Creative Analysis

Feb 7, 2026

Expert AI analysis of Gillette's 'We Believe' ad. 10/10 production, 10/10 narrative coherence, 10/10 uniqueness. Bold repositioning with HIGH risk.

  • 10/10 production quality and 10/10 narrative coherence — technically flawless execution
  • 10/10 uniqueness and 9/10 innovation — meta-commentary on their own past advertising
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Creative analysis of Coinbase musical theater video advertisement
Analysis

Coinbase Video Advertisement - Creative Analysis

Jan 14, 2026

Expert AI analysis of Coinbase's musical theater video ad. 65% predicted completion, 10/10 production quality, bold creative positioning.

  • 10/10 production quality with bold creative positioning
  • 65% predicted completion rate with strong engagement peaks
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