Hims & Hers Big Game Commercial - Focus Group Research
Jan 16, 2026
Virtual Voice focus group on Hims & Hers' 2025 Super Bowl ad 'Sick of the System.' 12 voices, 29 questions, 6.7/10 overall. Strong emotional impact but trust concerns.
- Overall score 6.7/10 with 50% positive, 17% neutral, 33% negative sentiment
- CTA visibility near-perfect (9.5/10) - brand impossible to miss