About Navay
We build AI simulation infrastructure that helps organizations predict human response before they commit resources.
The Problem
Cost of a single focus group
Time to get research results
Between what people say vs. do
Teams ship campaigns, landing pages, and products based on intuition—or worse, HiPPO (Highest Paid Person's Opinion). Good ideas fail because of bad execution. Bad ideas ship because nobody asked the right questions.
Our Solution
We've built AI personas calibrated to real demographics. These virtual participants evaluate content with authentic reactions—not idealized responses, but the messy, contradictory feedback that mirrors real human behavior.
Our first product, Chorus, enables AI-powered focus groups for creative testing:
- 1. Upload an ad, landing page, or campaign
- 2. Select your target audience
- 3. Get detailed feedback in minutes
Want to see it in action?
What Makes Us Different
Speed
Results in minutes, not weeks
Diversity
Test with any demographic instantly
Honesty
No social desirability bias—AI personas say what they actually think
Research-backed
We publish findings and validate against real-world outcomes
Our Vision
We're building toward a future where any organization—from startups to governments—can simulate how their audience will respond before making decisions. Not just marketing, but policy, products, communications, and more.
We're a research-driven product company. We publish our findings, share our methodology, and continuously improve based on real-world validation. Check out our showcase to see our approach in action.
The Founder
Manish
Connect on LinkedInFounder & Builder
23 years in tech, 12 focused on AI/ML. Previously Head of AI at a media startup, Lead Data Scientist at EPAM, and spent 12 years building large-scale systems at Mindtree. Deep expertise in NLP, deep learning, and language models—now channeling it into solving a problem that costs companies billions in wasted marketing spend.
See Navay in Action
Book a demo to see how AI focus groups can help your team.