About Navay
We build synthetic persona technology that helps teams understand how diverse people will react to their content — or respond to their research questions — before they commit resources.
Navay is the company. Chorus is the research and evaluation platform.
The Problem
Most decisions start as debates
Research timelines don't match project deadlines
The default when there's no audience data
Teams ship products, policies, and campaigns based on intuition — or worse, HiPPO (Highest Paid Person's Opinion). Good ideas fail because nobody asked the right audience. Bad ideas ship because research was too slow or too expensive.
Our Solution
Navay gives teams structured perspectives from diverse synthetic personas. Our platform, Chorus, can evaluate content across audience segments or run qualitative research interviews — surfacing where your message lands, where perspectives diverge, and what you'd miss without diverse input.
Our product, Chorus, gives you two modes:
- • Evaluation — upload content (ads, documents, AI outputs, policies) and get structured feedback from diverse personas
- • Research — ask open-ended questions and get qualitative responses grounded in real demographics and cultural contexts
Want to see it in action?
What Makes Us Different
Speed
Results in minutes, not weeks
Diversity
Evaluate across segments quickly to find where perspectives converge and where they diverge
Direct Signal
Structured evaluation without groupthink or social pressure
Research-backed
We publish findings and validate against real-world outcomes
Our Vision
We're building toward a future where any organization—from startups to governments—can simulate how their audience will respond before making decisions. Not just marketing, but policy, products, communications, and more.
We're a research-driven product company. We publish our findings, share our methodology, and continuously improve based on real-world validation. Check out our showcase to see our approach in action.
The Founder
Manish
Connect on LinkedInFounder & Builder
23 years in tech, 14 focused on AI/ML. Previously Head of AI at a media startup, spent 12 years building large-scale systems at Mindtree. Deep expertise in NLP, deep learning, and language models—now channeling it into making diverse human perspectives accessible to anyone who needs them.
See Navay in Action
Book a demo to see how synthetic personas can help your team with research and evaluation.